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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today!
WHO IS RENAUD?
Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia.
WHY LISTEN?
We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
2 days ago
2 days ago
Episode 310 (January 2026) of China Manufacturing Decoded. Host Adrian is joined by Paul Adams, head of New Product Development at Agilian Technology, part of our group, for a practical walkthrough of how a strong NPD partner guides products from idea to mass production.
The episode highlights key benefits of working with a strong NPD team and NPI process: faster time to market, built-in quality and reliability, better scope and cost control, and robust protection of intellectual property. Paul also discusses practical red flags to watch for when selecting a contract manufacturer and why the cheapest quote can become the most expensive option.
To learn more or discuss a product, listeners are invited to contact Agilian and reach out to Paul and the NPD team for advice, prototyping support, and new product development services.
Episode Sections:
- 00:00 – Introduction & episode context
Why NPD partnerships matter when going from idea to mass production - 01:55 – Overview of the NPI / NPD journey
Why new product development is a process, not a single milestone - 02:36 – The six NPI phases explained
Feasibility → Prototype → Tooling → Validation → Pre-production → Mass production - 05:00 – Why pre-production runs are critical
Real example: catching a potential 30% failure rate before mass production - 07:30 – What an NPD team actually does
Acting as both the customer’s voice and the company’s representative - 11:10 – Managing scope, budget, and expectations
Why scope creep quietly kills timelines, cost, and quality - 14:10 – Transparency as a core NPD responsibility
Why “telling customers what they want to hear” creates long-term risk - 16:35 – Embedding risk mitigation into every phase
Living risk registers, phase gates, and cross-functional reviews - 21:00 – Risk goes beyond engineering
Budget limits, internal constraints, and customer readiness - 24:00 – Benefits of a strong NPD partner
Faster time-to-market, built-in quality, and reliability by design - 27:05 – Intellectual property protection and trust
Why IP protection is foundational to long-term partnerships - 30:10 – Order-takers vs true manufacturing partners
What importers should look for when choosing a contract manufacturer - 31:25 – Closing remarks & where to learn more
Related content…
- The New Product Introduction Process Guide
- Agilian - How we work (6 NPI Phases)
- Get assistance from Sofeast with your NPI
- 4 types of pre-production prototype to make before production
- 11 questions to ask before working with a contract manufacturer
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Jan 09, 2026
Square Pegs, Round Holes: Picking the Right Manufacturer for Your Product
Friday Jan 09, 2026
Friday Jan 09, 2026
If your manufacturing project keeps stalling, blowing budgets, or needing “rescues,” there’s a good chance you picked the wrong factory. In this episode, Adrian and Renaud break down why manufacturer–product mismatch is one of the most common and expensive mistakes importers still make in 2026, especially when adding electronics, higher quality expectations, or regulatory complexity.
The key takeaway: factories are focused systems. If their experience, processes, and priorities don’t align with your product’s real requirements, no amount of optimism or “we’ll figure it out” will save the project.
Episode Sections:
- 00:00 Intro + why factory experience still matters in 2026
- 01:04 Basic due diligence vs real factory suitability
- 02:01 The core mistake: buyers don’t understand what their project actually requires
- 03:19 Real case: asking a mechanical supplier to assemble an electronic product
- 05:22 What electronic products really require beyond “assembly”
- 07:12 Electronics discipline: IPC standards, ESD handling & skilled labor
- 09:27 Quality control blind spots when factories lack electronics experience
- 10:00 Salvage projects: when customers come after choosing the wrong supplier
- 10:20 Skipping DFM and going straight to tooling, a costly red flag
- 11:36 Why Apple’s model works (and why most companies can’t replicate it)
- 12:30 Factory focus: cost-driven vs quality-driven manufacturers
- 14:40 Regulated products (medical, automotive, aerospace): experience is mandatory
- 15:36 Why suppliers rarely admit they’re the wrong fit
- 17:17 “Fake it till you make it” in manufacturing
- 20:49 Lessons from Poorly Made in China: staged factories & appearances
- 22:35 The buyer’s responsibility: suppliers won’t self-disqualify
- 25:23 Audits + analysis: the cheapest insurance against the wrong factory
- 26:40 Wrap-up: how to avoid picking the wrong horse in 2026
Related content…
- How To Choose Which Factory Audit You Need?
- Quality System Audits vs. Process-Specific Audits
- DFM for PCBA – 40+ Improvements
- 11 Ways A Manufacturer Can Help Improve Your Product Design (includes DFM)
- Electrostatic Discharge: 10 FAQs (ESD risks + controls)
- Switch Away from a Manufacturer at the First Signs of Trouble
- 7 Reasons Why Ignoring Factory Audits Will Hurt Your Business
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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Friday Jan 02, 2026
The Iron Triangle of NPI: What to Sacrifice: Time, Cost or Quality?
Friday Jan 02, 2026
Friday Jan 02, 2026
If your product launches late, over budget, or with quality issues; you’ve met the Iron Triangle. In this episode, Adrian and Paul break down the three corners (cost, time, quality), the real-world trade-offs founders and product teams face, and the “hidden” fourth factor that turns the triangle into a pyramid.
The key takeaway: choose your anchor early and don’t quietly change it mid-project, at least, not without considering the implications.
Episode Sections:
00:00 Intro + what the “Iron Triangle” is
02:37 Corner #1: Cost (dev, prototypes, tooling, fixtures, compliance)
06:13 Corner #2: Time (deadlines, trade shows, competitor launches, investor milestones)
09:43 Corner #3: Quality (specs, requirements, yield, “what quality means”)
13:25 Scenario 1: Speed is king (90-day push → cost up or quality down/MVP)
16:54 Scenario 2: Quality is king (bigger/longer field trial → time + cost increase)
19:34 Scenario 3: Budget is fixed (scope creep, hidden costs, marketing budget)
26:21 Beyond the triangle: Risk (the “pyramid” and what each tradeoff risks)
33:10 Pro tip #1: Don’t change your anchor (make it visual)
36:27 Pro tip #2: Change is a killer
37:12 Pro tip #3: Phase-gate reviews (explicitly re-check the anchor)
40:13 Wrap + CTA
Related content...
- Can You Afford to Manufacture Your Idea? Budget Truths from Idea to Mass Production
- Why does new product development take so long?
- NPD Project Constraints (3 common examples)
- How To Reduce Risks When Developing New Products? [Video]
- Product Development Lifecycle: Why and How to Reduce its Time?
- Cost Vs Quality – How to improve yours.
- Dangers of Amortizing Development Costs in the Production Price
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Dec 19, 2025
Friday Dec 19, 2025
In this pre-Christmas episode 307, Adrian and Renaud look ahead to five manufacturing trends that could shape 2026 for importers working with China and Asia.
Thanks for listening during 2025. We appreciate all of our listeners and followers, and, if you like what we do, please consider giving us a 5-star rating on your podcast player! See you in 2026!
Topics covered are:
- Tariff volatility in the Trump era
- What comes after “China+1”
- The growing focus on repairability, modularity and sustainable design
- The AI/data center boom
- Where is all the ‘smart manufacturing’ we keep seeing in the press?
Episode Sections:
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00:00 – Introduction
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03:16 – Trend #1: Tariff volatility in the Trump era
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12:14 – Trend #2: Where is ‘China+1’ really going?
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19:36 – Trend #3: Sustainability, repairability & modular design
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24:10 – Trend #4: AI/data centers and component price shocks
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27:49 – Trend #5: Smart manufacturing: hype vs. factory floor reality
- 31:40 – Wrap-up, Merry Christmas & call for questions
Related content...
- Breaking Down the US-China Trade Tariffs: What’s in Effect Now?
- US to allow Nvidia H200 chip shipments to China, Trump says
- Global trade to hit record $35 trillion despite slowing momentum
- The AI frenzy is driving a memory chip supply crisis
- RAM is ruining everything
- 2026 Manufacturing Industry Outlook
- Ecodesign for Sustainable Products Regulation
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Dec 12, 2025
Spotting Kickbacks In China Manufacturing: Middlemen Could Be Costing You
Friday Dec 12, 2025
Friday Dec 12, 2025
Hidden commissions and kickbacks can still be found in China sourcing, and many importers are unaware that they’re paying for them. In this episode, Adrian and Renaud unpack how these schemes work, how agents and trading companies quietly erode your margin, and what a more transparent, safer sourcing model looks like.
Episode Sections:
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00:00 – Intro & today’s topic: hidden commissions in China sourcing
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01:32 – Agents vs trading companies: who are you really buying from?
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03:01 – When a middleman does add value (and when they don’t)
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07:48 – Transparent trading companies acting as a factory’s sales office
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12:44 – Buyer-side agents, double commissions, and why it’s so tempting
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18:01 – How traders quietly erode your margin with small opaque factories
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21:48 – Short-term thinking, “circles” of trust, and why you’re outside of it
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24:44 – Red flags with agents: pricing control, commission structure, and resistance to change
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25:47 – Red flags with traders: factory visibility, visits, and compliance documents
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26:56 – Moving to a safer model: when you may need a completely new supply chain
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29:14 – Simple health-check: how well do you really know your supply chain?
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31:00 – Why a lack of visibility puts your IP and business at risk
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31:42 – Wrap-up, “health check your sourcing” call-to-action, and Sofeast support
Related content...
- Agent vs. trader vs. importer: what differences?
- Is My Supplier A Trading Company Pretending To Be A Manufacturer?
- Do you need a sourcing agent to buy from China?
- Chinese Suppliers: “Are you my factory?”
- Hidden commissions between China factories and sourcing agents
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Dec 05, 2025
Friday Dec 05, 2025
Adrian is joined by Sofeast Group Head of New Product Development, Paul Adams, to unpack the brutal truth behind the question: “Can you actually afford to manufacture your new product idea?”
They bust some of the most dangerous myths (like “MOQ × unit price is my total cost” and “we’ll fix reliability later”), then walk through Sofeast/Agilian’s 6-phase NPI process for electromechanical products and show how your budget is really consumed; from feasibility and prototyping through to tooling, pilot runs, and mass production. If you’re planning to launch a new product, this episode is your reality check and roadmap.
Episode Sections:
- 00:00 – Intro & who this episode is for
- 07:02 – Mythbusting: YouTube & “$10k product launch” myths
- 12:13 – The Sofeast/Agilian 6-phase NPI process
- 21:18 – How your budget is split across the phases
- 29:00 – What to expect in each phase & readiness checks
- 37:31 – Tooling, NRE, and why half a tooling budget is worse than none
- 43:42 – Budgeting properly and adding contingency
- 45:21 – Call to action & how Sofeast/Agilian can help
Related content...
- How to Calculate the Cash Needed to Prototype & Launch your New Product
- Why does new product development take so long?
- What is an NRE Cost (Non-Recurring Engineering)?
- 10 Factors Affecting Electronic Product Design Costs
- Costs and Milestones to go from Product Concept to Market?
- The New Product Development Process in Electronics
- New Product Development In China: 4 Tips To Go Faster
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Nov 28, 2025
Mold in the Container: How to Protect Your Shipments from Devastation
Friday Nov 28, 2025
Friday Nov 28, 2025
In episode 304 of China Manufacturing Decoded, Adrian is joined by Kate (Sofeast’s Supply Chain Management Manager) to dig into one of the nastiest hidden risks importers face: mold. They explain how weeks inside a hot, humid shipping container can ruin textiles, leather, wood, packaging, and even electronics, if humidity and packaging aren’t under control. Don't sleep on this risk; it can affect anyone importing products from Asia!
Episode Sections:
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00:13 – Why importers don’t think about what happens inside the container
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01:27 – How mold ruins products, packaging, and entire shipments (and which goods are most at risk)
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03:02 – Why “mold explosions” happen: the 3 main causes (production humidity, packaging, container condensation)
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06:27 – Factory controls: target humidity levels, drying products properly, and warehouse/storage pitfalls
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08:56 – AC warehouses vs “regular” storage and what that really means for your goods
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09:41 – Packaging controls: desiccants, export-grade cartons, minimizing empty air, plastic wrapping
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10:31 – Logistics & container controls: dry containers, pallets, container desiccants, and rainy-season loading risks
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13:16 – Case study: US home décor importer moves to India, spots high humidity, and ultimately cancels the order
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18:11 – Desiccants 101: what they look like in cartons and containers, and why they’re “too cheap to ignore”
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19:59 – Practical mold-prevention checklist for factories, packaging, and containers
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23:56 – Is mold still a problem with air freight? Time, storage, and what to focus on if you ship by air
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25:39 – Final advice: who’s most at risk and how Sofeast can help with packaging, inspections, and logistics controls
Related content...
- Avoiding Mold on Imported Products Shipped in Ocean Containers
- Avoiding humidity inside containers
- 9 Types of Packaging (Benefits, Costs, Sustainability, and more) - Guide for Importers
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Nov 21, 2025
How to Hire a Real Quality Manager in China/Asia
Friday Nov 21, 2025
Friday Nov 21, 2025
Hiring a “quality manager” in China or Asia doesn’t always mean you’re getting someone who can actually protect your brand. In this episode, Renaud walks through how to tell a real quality leader from a simple document handler: the interview questions that expose true ISO 9001 competence, what strong (and weak) answers sound like, and how this role can either quietly drain money… or drive real improvement.
Episode Sections:
- 00:00 – Cold Open: Can you trust that “quality manager”?
- 01:00 – Why the quality manager hire is a “hidden” benefit (or risk)
- 02:30 – Do you want a document pusher or an improvement leader?
- 04:45 – ISO 9001 “trick questions” that reveal real knowledge
- 07:00 – Can they explain the system, not just recite the standard?
- 09:20 – Scenario: lots of customer complaints – what do they actually do?
- 12:30 – Switching between “heavy” analysis and fast problem-solving
- 14:00 – What “profile” are you really looking for?
- 16:00 – Paying more for the right person vs. the cost of poor quality
- 18:00 – Wrap-up: Practical takeaways for your next hire
Related content...
- Quality Manager Interview Questions To Test Knowledge Of ISO 9001
- QA Strategy in China: 10 Elements You Should Include
- Basics about ISO 9001: The Standard and the Certification Process
- How a Chinese Factory Can Get ISO 9001 Certified
- What Factory CERTIFICATIONS Mean in China
- How a Factory Can (and Should) Go Beyond ISO 9001
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Nov 14, 2025
Friday Nov 14, 2025
Adrian and Paul break down why molding costs “balloon” (over-tight tolerances and cosmetic overkill) and then walk through three practical levers to cut costs safely: smarter tooling design & DFM (wall thickness, draft, gates, material choice), good tooling decisions (steel grades like P20 vs H13, cavity count, hot vs cold runners), and production/process tweaks (machine tonnage matching, sensible regrind use, SPC/sensors, in-tool de-gating). They finish with some tooling-costs myth-busting (cheap tools, mirror finishes, family molds).
Episode Sections:
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00:00 Intro & today’s topic
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01:58 Why costs balloon: tolerances & cosmetics
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06:52 Lever #1 — Design & DFM (wall thicknesses, material choice)
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14:40 Lever #2 — Tooling decisions (steel grades, cavities)
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22:44 Lever #3 — Processing & production setup
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27:35 Myth-busting: cheap tools, mirror finishes, family molds
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31:23 Recap & where the biggest savings really are
Related content...
- Product Tooling: Possible To Avoid Paying for it in Full?
- Common Design For Manufacture Improvements On Plastic Injection Molded Parts
- When To Sign Off On Injection Mold Tooling? Inside the Journey from DFM to T0→T2 [Podcast]
- Plastic Playbook: Choosing The Right Polymer [Podcast]
- Mold Tooling Ownership: The term Chinese suppliers push for will shock you!
- The Conundrum of Investing in Tooling Before a Final Prototype
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Friday Nov 07, 2025
What The October 30 Trump–Xi Trade Framework Means for US Importers
Friday Nov 07, 2025
Friday Nov 07, 2025
The team unpacks October’s Trump–Xi meeting and the short-term “truce” it produced: a ~10 percentage-point cut on broad China tariffs tied to fentanyl controls, a one-year pause on rare-earth/magnet export controls, resumed Chinese purchasing of US soy/other ag, and continued Section 301 exclusions for key medical, electronics, HVAC, and solar items.
We explain what actually shifted, what didn’t, and the practical moves US importers should make now. We close with signals from Chinese media and what to watch next from Beijing.
Episode Sections:
- 00:32 – Setting the scene: Trump–Xi met in South Korea (Oct 30). Expectations vs reality.
- 01:16 – Renaud’s first take: anticipation vs limited outcomes
- 04:47 – Rare earths & magnets: one-year pause on export controls and why it matters
- 07:22 – Tariffs: tone softens; specific cuts hit “fentanyl punishment” lines (20%→10%)
- 09:43 – What that means to landed cost (example: 54%→44%)
- 11:06 – Planning stability: from 90-day chaos to ~12 months of predictability
- 11:47 – Fentanyl precursors: enforcement complexity & policy trade-offs
- 14:00 – Section 301 exclusions extended (medical, electronics, HVAC, solar examples)
- 16:59 – What importers should do: horizons, HS discipline, alternatives, and risk
- 19:20 – Substantial transformation & multi-country routing: when it makes sense
- 22:00 – DDP renegotiations & compliance exposure
- 22:59 – Buffer stock & design tweaks to reduce magnet dependence
- 26:33 – Long-term trajectory: conflict risk and diversification logic
- 28:03 – China reactions round-up & closing thoughts
- 30:42 – Outro
Related content...
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Politico: ‘Amazing meeting’: Trump touts progress on multiple fronts with China after meeting Xi
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Guardian: First Thing: Trump says rare earths deal and tariff cut agreed with China
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Xinhua (English): China unveils outcomes of China-U.S. economic, trade talks in Kuala Lumpur
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MOFCOM (English) — 2025 announcement page (export declaration/controls reference; for primary-source language & numbering)
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USTR Section 301: https://ustr.gov/issue-areas/enforcement/section-301-investigations
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CBP Trade: https://www.cbp.gov/trade
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- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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