68.3K
Downloads
337
Episodes
Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today!
WHO IS RENAUD?
Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia.
WHY LISTEN?
We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
5 days ago
5 days ago
30 min
A product can meet every technical requirement, pass every test, and still frustrate customers the moment they begin using it.
In this episode, Adrian is joined by Paul Adams, Sofeast’s Head of New Product Development, to explore why user experience is often harder to define and validate than engineering performance.
Paul shares real product-development examples involving confusing power-button behavior, packaging that accidentally activates a battery-powered product, surfaces that pass temperature-safety requirements but feel uncomfortably hot, products that are too heavy for their intended users, and materials that make an otherwise excellent product difficult to hold.
They also explain how to uncover usability problems earlier by testing timing, feedback, controls, setup instructions, accessibility, and prolonged real-world use before tooling and mass production make changes expensive.
Show Sections
- 00:00 Introduction
- 00:45 Why passing technical tests is not enough
- 03:27 Packaging and power-button problems
- 06:38 Safety compliance versus user comfort
- 09:13 Why usability is harder than engineering
- 11:57 Why UX is underinvested during NPI
- 15:50 Why designers should not test their own products
- 18:26 How to identify user-experience faults
- 20:25 Missing or ambiguous product feedback
- 22:06 Reachability, readability, and controls
- 24:01 Product setup and instructions
- 25:33 Why you need to live with the product
- 28:20 Final takeaway
Related content
- The New Product Introduction Process Guide
- Prototype Development in China service from Sofeast
- NPI Deliverables Review service from Sofeast
- How To Define Your Quality Standard For Prototypes?
- How To Reduce Risks When Developing New Products? [Video]
- What Is Pre-Production Prototype Testing and Why Is It Critical for Product Success?
- Final Prototype of your New Hardware Product: When Will You Get There?
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
No comments yet. Be the first to say something!