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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today!
WHO IS RENAUD?
Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia.
WHY LISTEN?
We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today!
WHO IS RENAUD?
Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia.
WHY LISTEN?
We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
12 hours ago
12 hours ago
Host Adrian revisits episode 49 (a ‘gold episode’ originally recorded in 2021), a topic that still catches many product developers and importers by surprise: non-recurring engineering costs, often shortened to NRE costs.
These are the one-time costs needed to get a new product ready for production, such as engineering work, product design, prototyping, tooling, supplier sourcing, reliability testing, compliance testing, testing fixtures, and production setup.
If you underestimate NRE costs, your product plan may look profitable on paper but fall apart before launch. This episode explains what NRE costs are, why they can grow quickly, where they appear in different manufacturing processes, and how to protect yourself with better planning, supplier due diligence, and the right development agreements.
TIMESTAMPS
- 00:00 — Intro: why NRE costs still matter
- 01:13 — What are non-recurring engineering costs?
- 03:04 — Why NRE costs affect your real product margin
- 04:16 — Why NRE budgets often grow during development
- 07:37 — Typical NRE costs by product and manufacturing process
- 08:10 — Plastic injection molding and tooling costs
- 10:44 — Custom PCBAs and electronics engineering costs
- 13:46 — Why NRE planning affects cost and delivery time
- 15:53 — Existing tooling, white-label products, and off-the-shelf options
- 18:51 — IP and dependency risks with ODM products
- 20:08 — When a manufacturer offers to absorb NRE costs
- 22:03 — Why a development agreement matters
- 24:27 — Why manufacturers prefer production over development work
- 26:39 — A working prototype does not mean you are production-ready
- 29:04 — Final summary: what to include in your NRE planning
Related content
- What is an NRE Cost (Non-Recurring Engineering)?
- Costs and Milestones to go from Product Concept to Market?
- How to Cost Your Product Properly (Design-to-Cost Explained)
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