September 24, 2021

The First To Market Fallacy For Made-In-China Products

In this episode...

Sofeast's CEO Renaud Anjoran discusses if getting to market first before your competitors have a chance to copy your new product idea when manufacturing in China is worthwhile with Adrian from the team.

A recent China Law Blog article outlined why the perceived benefits of getting to market quickly are actually a fallacy, especially if corners have been cut in the name of speed when it comes to IP protection.

Who is out to copy your unique idea? When can getting to market first be considered a valid approach? What sorts of IP protection activities are advisable? Is building buzz about your new product before launching a great idea or a risky error? 

You'll get answers to these questions and more in this episode!


Show Notes

00:00 - Introduction. 

00:31 - Current China/Hong Kong Covid-19 situation, quarantine, and visas. 

05:41 - What is the 'First To Market Argument?'

11:20 - Is being first to market always beneficial? 

12:21 - The importance of strong IP protection. 

13:40 - Does it make sense for low profile products to get to market quickly and deal with IP protection later? (This concept was discussed in episode 71 by Renaud and Andy Bartlett).

18:55 - What should higher profile product launches do? 

21:07 - The 2 main IP infringement risks you face. 

  1. Your own manufacturer will copy your product and place it on the market first before you. 
  2. Copycat companies will notice your product's signs of success and market traction and copy you. 

28:06 - Why creating a lot of buzz about your new product before it goes to market can be dangerous. 

35:48 - How to combat being copied? 

38:41 - Wrapping up. 


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