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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Sep 24, 2021
Friday Sep 24, 2021
In this episode...
Sofeast's CEO Renaud Anjoran discusses if getting to market first before your competitors have a chance to copy your new product idea when manufacturing in China is worthwhile with Adrian from the team.
A recent China Law Blog article outlined why the perceived benefits of getting to market quickly are actually a fallacy, especially if corners have been cut in the name of speed when it comes to IP protection.
Who is out to copy your unique idea? When can getting to market first be considered a valid approach? What sorts of IP protection activities are advisable? Is building buzz about your new product before launching a great idea or a risky error?
You'll get answers to these questions and more in this episode!
Show Notes
00:00 - Introduction.
00:31 - Current China/Hong Kong Covid-19 situation, quarantine, and visas.
05:41 - What is the 'First To Market Argument?'
11:20 - Is being first to market always beneficial?
12:21 - The importance of strong IP protection.
13:40 - Does it make sense for low profile products to get to market quickly and deal with IP protection later? (This concept was discussed in episode 71 by Renaud and Andy Bartlett).
18:55 - What should higher profile product launches do?
21:07 - The 2 main IP infringement risks you face.
- Your own manufacturer will copy your product and place it on the market first before you.
- Copycat companies will notice your product's signs of success and market traction and copy you.
28:06 - Why creating a lot of buzz about your new product before it goes to market can be dangerous.
35:48 - How to combat being copied?
38:41 - Wrapping up.
Related content...
- Why the new product development process is more complex than you may think [Podcast]
- Read various blog posts about IP protection on Sofeast.com
- China Manufacturing and the First to Market Fallacy [on China Law Blog]
- Are Shenzhen Manufacturers Innovators or Copycats?
- Making a hard-to-copy product in China
- New Product Launch: Taking Shortcuts vs. Preventing Risks
- How & why to create a valid China manufacturing contract [Podcast]
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
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- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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