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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Mar 07, 2025
Production-Ready? Critical Deliverables & Validations You Can’t Skip
Friday Mar 07, 2025
Friday Mar 07, 2025
Are YOU ready for production?
Rushing into production without proper checks can lead to costly mistakes. In this episode, we break down the critical buyer-side deliverables and validations that ensure your product is genuinely ready for mass production (especially for new electrical, electronic, and mechanical products). From quality control to reliability testing and supply chain stability, we’ll help you avoid common pitfalls and minimize risks. This is a recurring question from customers, and so it's time to tackle it on the podcast.
Show Sections
- [00:27] Why Following a New Product Introduction Process Matters
- [04:59] Risks of Rushing Into Mass Production for Complex Products (+ Examples of problems faced)
- [11:22] Key deliverable 1. Process Repeatability
- [13:33] 2. Consistency of Results (Quality etc)
- [17:20] 3. Product is Reliable & Durable
- [21:40] 4. Compliance & Safety
- [23:58] 5. Manufacturing Process is Final
- [24:54] 6. Supply Chain is Validated
- [28:13] The Role of Pilot Runs in Production Validation
- [31:41] Final Thoughts and Key Takeaways
Related content...
- NPI Process explainer
- Why does new product development take so long?
- Manufacturing Pilot Runs Are Great With Quantified Objectives
- Transitioning to Manufacturing from Product Development | 2 Options
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Monday Mar 03, 2025
BONUS EPISODE: Trump Adds ANOTHER 10% Tariff To Chinese Products.
Monday Mar 03, 2025
Monday Mar 03, 2025
In this bonus episode of China Manufacturing Decoded, Renaud talks about the additional 10% tariff to be placed on Chinese products announced by Donald Trump on February 27th.
Earlier in February he placed a blanket 10% tariff on all Chinese imports (in addition to any already in place), so this new round coming into effect in the first week of March 2025 will take them to 20%+ existing rates...and it's supposedly all because of Fentanyl.
Trump says on social media:
"Drugs are still pouring into our Country from Mexico and Canada at very high and unacceptable levels" and that "a large percentage" of the drugs were made in China.
Let's look into why he has taken this action, how American importers may be affected, and also about how the trading relationship between the USA and China may evolve moving forward.
Related content...
- Tariffs set to go into effect this week on Canada, Mexico and China [Video]
- Trump plans tariffs on Mexico and Canada for Tuesday, while doubling existing 10% tariffs on China
- China targets US agricultural products over Trump tariff threat, Global Times says
- Furious Trump-Zelensky row in White House leaves Ukrainian peace talks and minerals deal in tatters
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Friday Feb 28, 2025
Using Early Field Failure Analysis (EFFA) to Prevent Product Disasters
Friday Feb 28, 2025
Friday Feb 28, 2025
In episode 259 of the podcast, host Adrian welcomes back special guest Andrew Amirnovin, a reliability expert, to explore Early Field Failure Analysis (EFFA) and why it's essential for manufacturers aiming to avoid costly recalls and reputation damage. They share real-world examples of what happens when EFFA is neglected—including major recalls from Tesla, Volkswagen, and Firestone.
Tune in to learn how to implement an effective EFFA program, reduce risk, and ensure product reliability before small issues snowball into catastrophic failures.
Show Sections
- [00:00] Introduction & Guest Welcome
- [01:20] What is Early Field Failure Analysis (EFFA)?
- [06:45] Why EFFA Matters in Mass Production
- [12:30] Implementing an Effective EFFA Program
- [22:00] Real-World Case Study: Tesla’s Power Steering Recall
- [27:00] Firestone & Ford Tire Failure Disaster
- [31:45] Volkswagen Dieselgate: A Different Kind of Failure
- [36:20] The Hidden Costs of Neglecting EFFA
- [39:00] Key Takeaways & Final Advice
Related content...
- Cost Of Poor Quality and Reliability: “Pay Me Now, or Pay Me Later.”
- ISTA Package Testing: Get It Done Before Shipment To Protect Products
- Ongoing Reliability Testing: Avoid Returns, Bad Reviews, and Warranty Claims!
- What To Do If You Have A High Product Return Rate? [6-step Process]
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Friday Feb 21, 2025
2D Drawings in Manufacturing: A Timeless Tool
Friday Feb 21, 2025
Friday Feb 21, 2025
In an era dominated by 3D modeling and digital simulations, are 2D drawings still relevant in manufacturing?
In this episode of China Manufacturing Decoded, we discuss why 2D technical drawings remain an essential tool. From preventing miscommunication to ensuring precision in production, we’ll explore their role, common challenges, and best practices for creating effective technical drawings.
Show Sections
- 01:20 - Introducing 2D Drawings
- 02:30 - Product Design Process Basics
- 05:03 - CAD and File Formats
- 09:00 -Communicating with Manufacturers
- 13:07 - The Importance of Tolerances
- 20:00 - Modern Relevance and Future Use
- 24:42 - Document Control and wrapping up
Related content...
- 6 Ways 2D Drawings Help Communication Through Development & Production
- Critical To Quality (CTQ)
- The 7 Most Common New Product Launch Pitfalls in China
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Friday Feb 14, 2025
Risk Assessments: Taming Project and Product/Process Level Risks
Friday Feb 14, 2025
Friday Feb 14, 2025
In Episode 257, hosts Adrian and Renaud explore risk assessments and the importance of understanding risks at both macro (project) and micro (product) levels. With practical insights, they explore how businesses can identify potential risks in new product development, supply chain setups, and manufacturing processes.
Assessing risks is a fundamental practice that can save businesses from costly mistakes, compliance issues, and unforeseen market disruptions. Join us as we break down why risk assessments matter, how to conduct them effectively, and the best strategies to mitigate threats in manufacturing, especially for those sourcing from China and Asia.
Show Sections
- 00:00 - Introduction & U.S. Tariff Updates
- 04:27 - Understanding Risk Assessments: Why They Matter
- 07:04 - Project-Level Risks in Manufacturing
- 11:00 - Product & Process-Level Risks
- 23:20 - How to Conduct a Risk Assessment
- 29:49 - Risk Mitigation Strategies & Best Practices
- 36:06 - Conclusion: Key Takeaways
Related content...
- How To Do A Product Risk Assessment ‘By The Book’ (for Safety)
- FMEA (Failure Modes and Effects Analysis)
- 3 Key Process Improvement Tools You Need To Start Using: Flow Chart, FMEA, Control Plan
- What Is A Process FMEA and When To Use It? [Template]
- Get help from Sofeast! On-Site Process FMEA + Process Control Plan Workshops
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Friday Feb 07, 2025
Fame to Bankruptcy: France's Angell E-Bike Startup's Story
Friday Feb 07, 2025
Friday Feb 07, 2025
Adrian and Renaud look into Angell Bikes today. This once-promising French e-bike startup soared in popularity and even had a partnership with the MINI car brand, but is now facing bankruptcy. What went wrong? Was it poor manufacturing choices, a flawed design, or something else?
We unravel the complexities of this case, exploring the partnerships, design decisions, and supply chain dynamics that led to this downfall.
If you're in product development or manufacturing, this episode offers essential lessons on choosing the right partners and ensuring you go through a solid product validation process.
Show Sections
- 00:00 - Introduction
- 01:52 - Changes in Shipping Small Consignments to the USA
- 09:09 - The Background of Angell Bikes
- 12:30 - Their Business Model and Partnerships
- 16:10 - Manufacturing and Design Flaws
- 23:52 - Costly Recall and Bankruptcy Crisis
- 27:28 - Blame Game and Legal Battles
- 33:44 - Key Takeaways: Lessons for Entrepreneurs and Manufacturers
- 37:38 - Conclusion: A Harsh Lesson for Startups
Related content...
- Visit Angell's website
- Is this 'smart bike' from Mini the future for electrified cycle commuting?
- French e-bike startup Angell nears bankruptcy
- Angell E-Bike Recall: What Happened to France's Smart Electric Bike Startup?
- Marc Simoncini speaks out (LinkedIn post)
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Tuesday Feb 04, 2025
BONUS EPISODE: Trump Hits Canada, Mexico, and China with Tariffs
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
In this bonus episode, we examine the recent escalation of tariffs imposed by the US on international trade partners, including Canada, Mexico, and notably China. We explore the implications of the increased tariffs, with specific focus on the extra 10% levy placed on various product categories from China.
The discussion addresses the complexities importers face, such as the tariffs on components which affect the overall production costs and strategies they might adopt to cope with these changes.
We also discuss China's response to the US tariffs, including reciprocal tariffs on US goods and actions against American companies operating within China, and the strategic moves from countries like Canada and Mexico, who seem to have reached temporary agreements to pause tariffs while bolstering border security and anti-trafficking measures.
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Friday Jan 31, 2025
Tooling BEFORE Final Prototypes: A Necessary Leap of Faith?
Friday Jan 31, 2025
Friday Jan 31, 2025
Adrian and Renaud explore a critical stage in the new product introduction (NPI) process: Getting tooling for plastic injection molding made before your final prototypes are finished. They discuss the risks and considerations of commissioning tooling before a final prototype is completed, the financial implications, and best practices to mitigate risks.
More widely discussed are the prototyping process, new product development, and freeform injection molding to create 3D-printed tooling that acts as a bridge between rapid prototyping methods and injection mold tooling.
Listen in for guidance to ensure that your tooling investments are well-timed and cost-effective.
Show Sections
- 00:00 - Introduction
- 03:02 - The conundrum of when to invest in tooling during the product development process.
- 05:46 - When does the scenario of worrying about whether it's the right time to commission tooling come up, and what's the process to reach a near-finalized design?
- 11:45 - Why is tooling required before final prototypes are made?
- 19:25 - Risks some manufacturers feel they face when taking the plunge on tooling before final prototypes are made.
- 21:48 - How do we mitigate the risks and feel more confident to invest in tooling?
- 27:29 - Emerging Technologies: 3D Printed Free-Form Injection Molding
- 38:57 - Wrap up: The Right Time to Pull the Trigger on Tooling
Related content...
- The Conundrum of Investing in Tooling Before a Final Prototype
- Freeform Injection Molding Service Bureau in China
- Plastic Injection Molding Questions: 17 FAQs Businesses Need Answers To
- Rapid Tooling Prototyping Guide
- Prototyping Process To Test & Refine a New Product Design
- New Product Introduction Process & Support
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Friday Jan 24, 2025
Friday Jan 24, 2025
Hosts Adrian and Renaud delve into the critical topic of supplier audits. Whether you're sourcing new suppliers or evaluating existing ones, conducting thorough audits is essential to minimizing risks, ensuring product quality, and maintaining a reliable supply chain. With practical insights, examples, and actionable advice, this episode equips importers and manufacturers with the tools to make informed decisions and avoid costly mistakes.
Show Sections
- 00:00 Introduction: Why Supplier Audits Matter
- 03:01 Understanding Supplier Audits: An Overview
- 08:38 Auditing New Suppliers: Establishing Trust and Capability
- 18:00 Auditing Existing Suppliers: Maintaining Standards
- 20:03 The Evolution of Supplier Competency
- 26:55 Common Pitfalls and Red Flags in Supplier Relationships
- 38:00 Practical Audit Tips: What to Look For
Related content...
- How To Choose Which Factory Audit You Need?
-
China business expert Prof. Neale O’Connor and his team analyzed hundreds of our factory audits’ data (in late 2022) and determined a direct causal link between a factory getting a good factory audit score and subsequently providing better quality products. You can learn more about this research and its findings in this video presentation
- Get help from Sofeast to do factory audits on your suppliers
- How Do Sofeast Help Source New Chinese Suppliers? [Process Breakdown + Costs]
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Friday Jan 17, 2025
Building Quality at the Source: Lessons from Industry Leaders
Friday Jan 17, 2025
Friday Jan 17, 2025
Welcome back to the podcast, Episode 252, as we kick off 2025 with fresh insights and learnings. This episode is a deep dive into the heart of quality assurance, exploring why achieving excellence in the manufacturing industry goes beyond simple end-line inspections. Join your hosts, Adrian and Renaud, as they break down the crucial concept that 'quality is made, not found.'
We explore W. Edward Deming's significant influence on manufacturing philosophies, particularly in Japan, and how his insights led to a quality revolution. This episode examines real-world scenarios in automotive and electronics giants like Toyota and Apple, offering invaluable lessons on how a meticulously structured approach to product design and development can lead to superior product quality and reliability.
The podcast also navigates through the essentials of implementing a robust quality system - from initial product design phases, and supplier qualification, to the final stages of manufacturing. Discover why companies like Toyota shine as examples of building quality from the ground up and how other industries can emulate such successful strategies.
This is a timely reminder for manufacturers and business leaders to reassess their quality systems and ensure that proactive approaches are in place to maintain excellence in their products and processes.
Show Sections
- 00:00: Introduction: A Fresh Start to 2025 and CES Las Vegas
- 02:56: Why Quality Starts at the Source
- 07:38: Deming’s Legacy: Japan and a Philosophy of Quality Control
- 12:35: The need for a Systematic Quality Management System
- 18:34: Common Pitfalls: When Inspections Aren’t Enough
- 21:32: The Proactive Approach: Embedding Quality in Processes
- 35:10: Industry Examples where Quality Systems were Implemented Successfully
- 41:24: Wrapping Up
Related content...
- What Is Quality Assurance?
- Sofeast QA Program: Reduce Your Risks When Launching New Products
- How To Choose Which Product Quality Inspection You Need?
- The Sad State of Quality Systems in Most Chinese Factories
- What Is The Minimum Viable Quality Management System For A New Manufacturer? [8 Steps]
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