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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Feb 04, 2022
Friday Feb 04, 2022
In this episode...
Adrian from the Sofeast team catches up with a friend of the show, British product designer Andy Bartlett, to have a lively chat all about industrial design.
If you're bringing your new product idea to market you're going to need to work with an industrial designer to explore the idea and create designs that can actually be produced by a supplier in their factory. So let's get acquainted with some of the key aspects of industrial design here.
What is industrial design? What are the best practices followed by designers? What tools might they use and when? What role does CMF (color, material, finish) play in the design process? What do industrial designers need to know from you when you start working with them?
These and more questions will be answered by Andy, so keep listening to find out...
Show Sections
00:00 - Greetings
00:59 - Today's topic
1:10 - Andy introduces himself and his experience as a product designer
02:16 - What is industrial design?
04:56 - When can/should you engage an industrial designer?
07:13 - What tools & processes will industrial designers use?
11:34 - Can you go into prototyping before finishing 3D designs?
13:24 - CMF: Color, Material, and Finishes
17:22 - Is it beneficial for industrial designers to specialize in one product type or have a broader experience?
19:14 - Why compromise is a useful skill for designers
21:11 - What information do industrial designers need from their clients at the start of an engagement and how to manage the customer's requirements?
28:57 - Tips about being a part of a multinational project (customer in one country, designer in another, production supplier in Asia)
33:33 - Wrapping up.
Related content...
Andy has been on the show before, of course, and you may remember him from shows about good project management of Chinese suppliers and NPI process best practices.
- Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!
- Why Product Reliability Testing Is A MUST During Product Design [Podcast]
- A Product Designer’s Tips For New Product Launches
- How Bad Product Design Leads to Many Quality Issues
- Is Your New Product Design Ready for Manufacturing in China? [5 Questions]
- Get help from Sofeast with a technical quality audit of your supplier
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Jan 28, 2022
Friday Jan 28, 2022
In this episode...
Sofeast's CEO Renaud recently wrote this guest post on Harris Bricken's China Law Blog about the two main product development models importers will experience when sourcing a Chinese manufacturing partner. Today he goes deeper, joined by Adrian from the Sofeast team, and explains what they are in detail, why expectations about how most Chinese manufacturers will behave need to change, and their pros & cons to you if you're searching for a manufacturer right now. You'll learn which model to use, how to structure your relationship with a Chinese manufacturer, protect IP effectively, and much more...
Show Sections
00:00 - Greetings & introduction
01:59 - Who does the product engineering design work?
08:16 - The 'Western Model' and its pros & cons
18:13 - The 'Chinese Model' and its pros & cons
33:03 - How do you select which model is better for your needs?
38:50 - Wrapping up.
Related content...
- China Product Development Models and Risks [China Law Blog]
- Exploring Product Development Agreements For Importers [Podcast]
- OEM, ODM, Contract Manufacturers: Which Chinese Supplier To Choose?
- IP Protection in China when Developing Your New Product [Importer’s Guide]
- DIY Sourcing From China Part 1: Good Fit, Sourcing, Vetting, & Backups [Podcast]
- Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Jan 21, 2022
Friday Jan 21, 2022
In this episode...
The NPI process constitutes a lot of time, money, and effort before your product is even ready for manufacturing. Some manufacturers rush into mass production without following an NPI process or by skipping some of its key phases. Sofeast's CEO Renaud and reliability expert Andrew are going to revisit the NPI process and explain why skipping its phases is a terrible idea while illustrating the many risks you face if doing so.
Show Sections
00:00 - Greetings & introduction
01:11 - Looking back at one of our most popular older episodes about the NPI process
Episode 23: Analysing the (NPI) New Product Introduction Process & its Benefits is one of our all-time most popular episodes, and in it, Renaud went through our 6-phase NPI process for bringing your product from concept through to mass production.
02:53 - Today's focus: The risks of skipping the different NPI phases and rushing into production
04:16 - Concept/Idea & Documenting the requirements
10:05 - Feasibility study/Proof of concept
13:42 - Sourcing key components and materials early
19:40 - Getting feedback on the design before production
24:38 - In-depth testing during pre-production
30:20 - Pilot runs
34:56 - Wrapping up.
Related content...
- NPI process summary
- The New Product Introduction Process Guide for Hardware Startups [Guide]
- FREE New Product Launch Roadmap [Excel spreadsheet + Video]
- Why a feasibility study with suppliers saves time and prevents issues
- The Design for X Approach: 12 Common Examples
- Design for Manufacturing (DFM)
- Design For Assembly (DFA)
- Don’t Skip the Pilot Run for Your New Product Made in China!
- Get help with sourcing from Sofeast
- Get help from Sofeast with your new product introduction
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Jan 14, 2022
Friday Jan 14, 2022
In this episode...
NNN agreements are important legal tools importers should use to protect their IP. Renaud chats with Adrian about what they are, what does and doesn't make sense, and some of the common errors made with them that could leave you with an unenforceable agreement and no protection at all!
First, though, they kick off by examining the increasing Covid cases and their effect on supply chains in China as of Mid-January 2022...
Show Sections
00:00 - Greetings & introduction
01:10 - Exploring the worsening Covid situation across China.
11:45 - What is an NNN agreement?
18:40 - What do importers often get wrong when drafting and using NNN agreements?
34:46 - Wrapping up.
Related content...
- China’s hard-line COVID-zero response to Omicron could trigger supply-chain chaos [Fortune]
- Will A China NNN Agreement Protect Us If We Start Assembling Products There?
- How Far Does An NNN Agreement Need To Go To Protect Your IP In China?
- Misguided Legal Advice Given to Startups in China: 8 Examples
- IP Protection For Importers Developing & Manufacturing Products In China [Sofeast Free Guide]
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Jan 07, 2022
Friday Jan 07, 2022
In this episode...
Many importers are new to sourcing from China so we've been creating a mini-series of episodes that explores the sourcing process with advice and best practices from Sofeast's CEO Renaud Anjoran.
In part 3 of the series, we discussed how to manage your project with your outsourced manufacturer and the role of inspections during the production process.
Now, the production is all but over and your shipment date approaches, but there's one final step before shipping: performing a final inspection. This represents your chance to check the quantity, finished product quality, packaging and labelling, and more, in order to avoid any poor quality products being shipped with no chance to make changes once they arrive with you. Let's explore this important inspection here...
Show Sections
00:00 - Greetings & introduction into where we are in the series and today's topic: final inspections.
02:30 - What are the risks of letting products ship without performing a final inspection?
11:04 - What is a final inspection?
16:18 - When are final inspections usually performed, and why?
19:02 - Where should the final inspection take place and who does it?
24:11 - Why it's a very busy time period for inspections just before Chinese New Year.
25:51 - What are the unique benefits of a final inspection in comparison to earlier product inspections?
31:51 - Wrapping up.
Related content...
- Final Random Inspection: A Guide For Importers
- Timing for a final random inspection
- Final product inspections: should the whole order be ready?
- Sourcing from China 101, Part 10: Always Verify Quality Before Shipment
- DIY Sourcing From China Part 3: Project Management & Checking Quality Early [Podcast]
- DIY Sourcing From China Part 2: Negotiations, Terms, Leverage, & Quality Standards [Podcast]
- DIY Sourcing From China Part 1: Good Fit, Sourcing, Vetting, & Backups [Podcast]
- Explore, get costs, and book your Final Random Inspection from Sofeast.
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Dec 31, 2021
Friday Dec 31, 2021
In this episode...
Renaud recaps some of 2021's biggest stories for manufacturers, especially those with Chinese supply chains, with Adrian from the team.
It's been one tough year with Covid, supply chain issues, material cost rises, and so much more pushing us all to the limit. So what did Renaud make of it all, and what are his predictions for 2022?
In addition, we also give you an insight into Sofeast's different business units' activities and achievements during 2021, some of our plans for next year, and recap our top podcast episodes and some key content you may have missed.
Show Sections
00:00 - New Year Greetings
01:25 - Covid 19.
03:48 - The supply chain crisis.
05:04 - Just-in-time being replaced by just-in-case.
07:13 - Tensions between China and other countries.
09:56 - Diversifying supply chains out of China.
13:59 - The 'exodus' of manufacturers from China. Real, or over-hyped?
17:02 - Predictions for 2022?
22:00 - What has Sofeast been up to in 2021?
31:56 - 5 top episodes of the podcast in 2021. These 5 episodes were the most popular with you all this year.
- Jon Monroe | How Did Sea Freight End Up In Such An Expensive Mess In 2021?
- 3 Quality Control Plans & Why They’re Needed BEFORE Production
- The Many Benefits Of Preventive Maintenance
- Analysing the (NPI) New Product Introduction Process & its Benefits
- Manufacture in China, Vietnam, India, or Elsewhere in 2021?
37:51 - A few suggestions for great pieces of content we've created in 2021 that you may have missed. We create regular content on our resources center. Take a look if you haven't already. Notably, our IP Protection guide for companies who're developing new products and manufacturing in China, our guide to 9 types of packaging, their pros & cons, costs, and green credentials, and our white papers on bioplastics, printing processes used in manufacturing, benefits of silicone, and more.
42:13 - Wrapping up ~ happy new year to all of our listeners! 🎉
Related content...
- Off-site factory audits
- Off-site product inspections
- When Is Product IP Most At Risk From Copycats? [Podcast]
- Omicron and supply chains: Buckle up
- Want even more content? Read Sofeast’s Top 10 Blog Posts Of 2021
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Dec 17, 2021
Friday Dec 17, 2021
In this episode...
Your host Renaud is joined once again by Andrew Amirnovin, our reliability expert at Sofeast, to discuss the 3 elements a factory (yours or your supplier's) needs to get right in order for you to get good manufacturing performance. This would result in the results we want in the longer term: good product quality, costs in line with our expectations, fast delivery times, and safe products.
If you feel that your supplier can improve any of the above, for example, then this episode will be helpful in providing you with guidance about where changes need to be made based on Renaud and Andrew's decades of experience and real learnings from our projects over the years with Sofeast clients in China, Vietnam, India, and other areas of Asia.
Show Sections
00:00 - Greetings & introducing Andrew
01:50 - Explaining today's topic - the elements needed for good manufacturing performance.
03:45 - A quick overview of the 3 elements: An effective management system, manufacturing processes under control, and well-designed products properly transferred to manufacturing.
05:49 - 1. The management system.
19:36 - 2. Running manufacturing processes following best practices.
29:00 - 3. Well-designed products that are properly transferred to manufacturing.
44:07 - Conclusion: What you need in place to have good manufacturing.
45:19 - Wrapping up
Related content...
- The 7 Most Common New Product Launch Pitfalls in China
- Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!
- A Product Designer’s Tips For New Product Launches
- How Many Product Samples Do We Really Need To Test For Reliability And Compliance?
- Why Product Reliability Testing Is A MUST During Product Design [Podcast]
- The 'Three-Legged Stool' Approach For Superior Manufacturing Results [Video]
- Listen to our supplier vetting podcast series [Podcast]
- Get help to audit your suppliers from Sofeast
- Get help from Sofeast to design, develop, validate, and manufacture your new product
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Dec 10, 2021
Friday Dec 10, 2021
In this episode...
Fresh from a very popular episode about why the American supply chain has been crumbling in 2021, East-Coast supply chain and logistics expert, Marshall Taplits founder of Ship It Done, joins our CEO and host, Renaud, on the pod again to discuss some of the latest e-commerce trends in the USA with a focus on Amazon.
Many importers are selling online on Amazon, so if Jeff Bezos' giant platform is an important part of your business model, understanding where they're going in 2021 and 2022 will be helpful to assist you to make smart decisions. You may be surprised about the costs, but Marshall also gives some helpful advice about building a solid brand without needing to rely on Amazon alone.
Show Sections
00:00 - Greetings & introducing Marshall Taplits & Ship It Done
02:10 - TREND 1: The share of products being sold by e-commerce is increasing.
06:17 - Does e-commerce's market share seem unlikely to go down now?
09:03 - TREND 2: E-commerce sellers going 'omnichannel' to reduce reliance on just one platform, such as Amazon.
15:44 - Is FBM or FBA cheaper/preferable for Amazon vendors?
19:34 - How Amazon are making a killing from FBA.
21:24 - Are Amazon starting to become another UPS or FedEx?
24:31 - TREND 3: Companies are paying more attention to being eco-friendly.
29:08 - TREND 4: Augmented reality being used to improve how shoppers can visualize products on e-commerce.
31:43 - TREND 5: Amazon competing against its own resellers.
34:39 - TREND 6: Compliance checks hotting up.
38:37 - Wrapping up
Related content...
- How To Choose The Right 3PL Logistics Company?
- How To Dropship From China?
- Why Amazon FBA Prep Should Be Done In China (Not The West)
- How Amazon FBA Sellers Should Control Quality in China
- France bans Wish
- Amazon selling 'illegal and unsafe' toys before Christmas
- Exploring Product Safety & Reliability Issue Liability [Podcast]
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Dec 03, 2021
Friday Dec 03, 2021
In this episode...
In episode 65 we discussed the different supplier options open to buyers who’re sourcing from China. One of the options is to do the sourcing yourself. Many importers want to pursue this, so we're creating a mini-series of episodes that explores the sourcing process from China with tips and best practices from Sofeast's CEO Renaud Anjoran.
In part 2 of the series (episode 75), we went through the terms you need to negotiate with your chosen supplier, how to keep leverage over them, and how and why to clearly describe what you actually want from them at the pre-production stage.
Now we're ready to start production, but how do you manage the project and keep control over product quality before the goods are ready for shipping? Find out here...
Show Sections
00:00 - Introduction.
02:51 - When we're working with a Chinese supplier, will they provide a dedicated member of staff to manage your order/project?
10:07 - What can very large companies like Apple expect from their suppliers in China?
12:40 - Why it's YOUR job to drive the project and get your contact to follow up.
14:05 - What penalties can be enforced to keep suppliers in line?
22:10 - What are the production tracking best practices that professional buyers follow?
30:44 - Are WeChat/Skype/Email effective for managing projects?
32:04 - What issues can be found and fixed if you perform quality inspections early on in production?
34:54 - When can we send an inspector during production and what difference does the timing make?
40:04 - What happens if a problem/s is found?
43:48 - How is the 1:10:100 ratio related to taking action on problems early?
49:20 - Wrapping up.
Related content...
- Project Management of Your Orders
- Check Quality Early In Production
- How A DFQ Review Designs Quality INTO Your Product At An Early Stage [Podcast]
- How Many Product Samples Do We Really Need To Test For Reliability And Compliance?
- A Product Designer’s Tips For New Product Launches
- Why New Product Development of Electronics Takes So Long
- Get help from Sofeast: Product quality inspections
- Video playlist for checking steel properties
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:
Friday Nov 26, 2021
Friday Nov 26, 2021
In this episode...
Chinese New Year is approaching and at the time of recording in late November importers really need to be preparing for the disruption that occurs around this time of year!
When is CNY 2022, what disruption does it cause to your supply, and what can/should you do to prepare for and mitigate the negative effects of this difficult time period where the stability of supply and product quality often take a downward turn?
Find out in this episode..!
Show Sections
00:00 - Greetings & introduction
01:21 - When is Chinese New Year 2022?
02:26 - To avoid the disruption of CNY, what are the first and second-best scenarios for importers getting their product manufactured in China right now?
05:04 - When do factories start 'winding down' and what causes this phenomenon?
11:42 - What causes a drop in factory staff after CNY?
16:17 - What happens to quality when a factory has to hire a lot of new staff post CNY?
20:44 - The effect of time pressure before CNY.
24:47 - Is there an increased risk of suppliers going out of business at this time of year?
29:57 - Planning for inventory.
32:57 - How can inspections protect importers around the CNY period?
35:59 - Wrapping up
Related content...
- How To Handle Chinese New Year Manufacturing Disruptions?
- Be Prepared for Many Chinese Factory Closures This Coming CNY
- Chinese New Year: how to manage the disruption?
- Get help with product inspections
- Get help to keep control of your tooling
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
Subscribe to the podcast
There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please: