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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Sep 20, 2024
Product Warranties: What period do you need?
Friday Sep 20, 2024
Friday Sep 20, 2024
Host Renaud Anjoran welcomes product reliability expert Andrew Amirnovin on the show to discuss product warranties. Frequent customer inquiries about the subject prompt this discussion.
The conversation begins with an overview of the interconnectedness between product reliability, durability, and warranties. Andrew explains the basic concept of a product warranty, highlighting its importance in building consumer trust and brand loyalty.
Several real-world examples, including warranties from Samsung, an office chair manufacturer, and Peugeot, illustrate how different products handle warranties. The discussion also touches on what warranties typically cover and exclude, emphasizing the importance of clear communication to avoid consumer confusion.
The episode further explores the varying legal requirements for warranties across different regions, including the USA, Canada, the EU, and the UK. This section underscores the necessity for manufacturers to be aware of local laws and adapt their warranty policies accordingly.
Renaud and Andrew also discuss the strategic considerations behind short versus long warranties and their impact on consumer trust. They emphasize the importance of designing products for reliability and conducting thorough testing to minimize the risk of early failures and costly warranty claims.
The episode concludes with practical advice for manufacturers on standardizing warranty policies, offering extended warranties, and continuously monitoring product returns to improve overall quality and customer satisfaction.
Join us for this insightful discussion to better understand the intricacies of product warranties and how they can affect your business.
Show Sections
00:00 - Introduction and greetings.
02:28 - What is a product warranty?
04:23 - Real Warranty Examples and Case Studies.
15:53 - Warranties for marketing and how to use them?
22:11 - Warranty Legal Requirements for Consumer Products and Comparing Warranty Laws Across Regions.
30:15 - Warranty Impact on Consumer Trust.
32:27 - Designing Products with the Warranty in Mind.
42:12 - Best Practices for Warranty Management.
47:23 - Closing Thoughts.
Related content...
- Warranty definition
- USA Magnuson Moss Warranty-Federal Trade Commission Improvements Act
- Canada Sale of Goods Act
- EU Consumer Rights Directive
- Consumer Rights Act (UK)
- Ongoing Reliability Testing: Avoid Returns, Bad Reviews, and Warranty Claims!
- What is the product return rate and how to reduce it? [Podcast]
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