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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Sep 06, 2024
From Product Concept to Market: Costs, Milestones, and Pitfalls.
Friday Sep 06, 2024
Friday Sep 06, 2024
Adrian and Renaud delve into the intricate journey of taking a consumer electronic product from concept to market.
They discuss the various milestones, tasks, and example costs involved in this process. From the initial product concept and design to prototyping, compliance testing, and finally mass production, they provide a comprehensive overview of what it takes to bring a new product to the shelves.
Additionally, they highlight common pitfalls and mistakes to avoid, ensuring a smoother path to success for any aspiring product developer. Whether you're new to the industry or looking to refine your approach, this episode is packed with valuable insights and practical advice.
Hit play to listen to this discussion that helps you understand the complexities of product development and manufacturing in Asia.
Show Sections
00:00 - Introduction and greetings.
04:29 - Typical cost drivers.
09:15 - Getting to a mature product concept (requirements, design, renderings).
15:18 - Going through prototyping.
22:54 - Tooling.
26:01 - Pilot run and compliance and safety certifications.
27:46 - Production and logistics.
30:43 - Common mistakes made during product development.
37:14 - Wrapping up.
Related content...
- Podcast series about Vetting Chinese suppliers
- The example of the Juicero
- What's the investment required to bring a product to market?
- Kickstarter projects that failed after promising amazing products
- How to calculate landed cost
- What is an NRE Cost (Non-Recurring Engineering)?
- Get help from Sofeast to bring your new product to market step-by-step
Get in touch with us
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- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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