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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
3 days ago
3 days ago
"Packaging is more than just a box," a phrase that becomes increasingly true the deeper you get into product development. In this episode of China Manufacturing Decoded, Adrian hosts Kate Oliynykova, Sofeast’s Head of Supply Chain Management, to dive into the often-overlooked yet critical world of packaging. From early-stage design to common pitfalls and emerging trends, this episode is your essential guide to treating packaging not as an afterthought, but as a strategic pillar of your product's success.
Show Sections
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00:39 – Why Packaging Shouldn’t Be an Afterthought
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02:41 – Types of Packaging: Primary, Secondary, and Tertiary
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04:26 – The Four Phases of Packaging Development
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07:02 – Retail vs. E-Commerce Packaging: Key Differences
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10:03 – Why Unboxing Experience Matters
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12:21 – Common Pitfalls That Delay Launches
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14:56 – Key Packaging Milestones in Product Development
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17:12 – Packaging Timeline: How Long It Really Takes
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20:26 – Packaging Trends: Sustainability and Innovation
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24:02 – When Sustainable Packaging Doesn’t Work
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25:57 – Eco-Friendly Ink, QR Codes & AR Packaging Features
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26:57 – Common Mistakes to Avoid
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28:58 – The Importance of Reliability Testing
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29:58 – Final Thoughts: Packaging as Strategy
Related content...
- 9 Types of Packaging – Guide for Importers (A detailed guide exploring nine common packaging materials, dunnage options, and their cost/sustainability trade-offs, perfect for linking in early sections about packaging types.)
- ISTA Standards for Testing Packaging Reliability [Podcast] (A companion podcast that breaks down ISTA testing procedures (1a, 2a, 3a), great to reference in reliability/testing discussions.)
- Why Packaging Is Important For Both Protection & Product Differentiation (Argues that packaging not only protects but also boosts branding, ties nicely into the unboxing and brand experience sections.)
- Design for Distribution: What Hardware Startups Need To Know (Explores the interplay between product design, logistics cost, and packaging, relevant for strategic planning content.)
- Drop Testing | 3 Tests That Can Save You A LOT Of Money (Covers in detail the package drop test and random tumble tests, valuable for highlighting testing mistakes and thoroughness.)
Get in touch with us
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
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