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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Jun 09, 2023
Friday Jun 09, 2023
In this episode...
Sofeast's CEO Renaud and head of New Product Development, Andrew discuss how to build a product while keeping the whole customer journey in mind. There is more to launching a product than just making a good product, strange as it may sound at first, and you'll see that manufacturers need to consider the whole customer journey when designing and developing their products. The customer journey can be split into 8 steps, and we go through them here...
Show Sections
00:00 - Greetings and introducing today's topic.
04:49 - 1. Awareness.
13:06 - 2. Education
17:51 - 3. Acquisition.
24:31 - 4. Product.
27:39 - 5. Onboarding.
32:15 - 6. Usage.
38:08 - 7. Support.
41:51 - 8. Loyalty.
48:22 - In conclusion.
Related content...
- An Importer’s Guide to New Product Manufacturing in China [PDF eBook]
- The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast]
- What’s the real Cost of Poor Quality and Reliability? [Podcast]
- How Reliability Testing Is Critical To Obtaining Great Mass-Produced Products
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
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- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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