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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today!
WHO IS RENAUD?
Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia.
WHY LISTEN?
We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Jan 02, 2026
The Iron Triangle of NPI: What to Sacrifice: Time, Cost or Quality?
Friday Jan 02, 2026
Friday Jan 02, 2026
If your product launches late, over budget, or with quality issues; you’ve met the Iron Triangle. In this episode, Adrian and Paul break down the three corners (cost, time, quality), the real-world trade-offs founders and product teams face, and the “hidden” fourth factor that turns the triangle into a pyramid.
The key takeaway: choose your anchor early and don’t quietly change it mid-project, at least, not without considering the implications.
Episode Sections:
00:00 Intro + what the “Iron Triangle” is
02:37 Corner #1: Cost (dev, prototypes, tooling, fixtures, compliance)
06:13 Corner #2: Time (deadlines, trade shows, competitor launches, investor milestones)
09:43 Corner #3: Quality (specs, requirements, yield, “what quality means”)
13:25 Scenario 1: Speed is king (90-day push → cost up or quality down/MVP)
16:54 Scenario 2: Quality is king (bigger/longer field trial → time + cost increase)
19:34 Scenario 3: Budget is fixed (scope creep, hidden costs, marketing budget)
26:21 Beyond the triangle: Risk (the “pyramid” and what each tradeoff risks)
33:10 Pro tip #1: Don’t change your anchor (make it visual)
36:27 Pro tip #2: Change is a killer
37:12 Pro tip #3: Phase-gate reviews (explicitly re-check the anchor)
40:13 Wrap + CTA
Related content...
- Can You Afford to Manufacture Your Idea? Budget Truths from Idea to Mass Production
- Why does new product development take so long?
- NPD Project Constraints (3 common examples)
- How To Reduce Risks When Developing New Products? [Video]
- Product Development Lifecycle: Why and How to Reduce its Time?
- Cost Vs Quality – How to improve yours.
- Dangers of Amortizing Development Costs in the Production Price
Get in touch with us
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- Contact us via Sofeast's contact page
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