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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Dec 13, 2024
Friday Dec 13, 2024
In this engaging podcast episode, Adrian, your host, is joined by Paul Adams, the Head of New Product Development and a Senior Engineer at the Sofeast Group, to explore the concept of MVPs (Minimum Viable Products) versus SLCs (Simple, Lovable, Complete products). Paul expertly clarifies these concepts, tracing the origins of MVPs to Eric Riese's lean startup approach. He elaborates on how MVPs aim to bring products to market swiftly to gather initial consumer feedback. However, common pitfalls are discussed, such as focusing too much on 'minimal' and neglecting 'viable'.
Transitioning to SLCs, the conversation highlights the advantages of crafting products that are not only simple but also complete and able to forge emotional connections with users. Paul emphasizes that while both MVPs and SLCs have their place in product development, SLCs offer a framework to deliver more polished and consumer-friendly initial offerings.
Throughout the episode, listeners are treated to practical advice, real-world examples like Amazon and Airbnb, and Paul’s insights into avoiding common product development pitfalls.
The goal is to equip you with the knowledge to make informed decisions about your product's journey from concept to market.
Show Sections
- 00:00: Greetings and introduction.
- 03:12: MVP Overview.
- 05:50: SLC Overview.
- 08:18: Why the MVP is the Go-To Framework for many Businesses to Launch Products.
- 11:11: Is an MVP more Useful for the Business Releasing the Product than the Customer?
- 13:47: MVP Examples: AirBNB & Amazon.
- 17:29: Flaws of the MVP Concept.
- 22:12: What is an SLC Product?
- 30:10: The Appeal for Consumers of the SLC over the MVP.
- 32:49: An MVP's Speed to Market and When This is Beneficial.
- 34:13: The SLC Creation Framework.
- 39:17: Tools & Methods that Work Well When Creating an SLC.
- 43:43: Common Problems to Avoid When Creating an SLC.
- 53:06: Key Takeaways and Wrapping Up.
Related content...
- Your customers hate MVPs. Make a SLC instead.
- A related idea: A Logical Development Roadmap for New Hardware Products
- Look Out For Feature Creep When Developing A New Product!
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- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Contact us on X @sofeast
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