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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Feb 28, 2025
Friday Feb 28, 2025
In episode 259 of the podcast, host Adrian welcomes back special guest Andrew Amirnovin, a reliability expert, to explore Early Field Failure Analysis (EFFA) and why it's essential for manufacturers aiming to avoid costly recalls and reputation damage. They share real-world examples of what happens when EFFA is neglected—including major recalls from Tesla, Volkswagen, and Firestone.
Tune in to learn how to implement an effective EFFA program, reduce risk, and ensure product reliability before small issues snowball into catastrophic failures.
Show Sections
- [00:00] Introduction & Guest Welcome
- [01:20] What is Early Field Failure Analysis (EFFA)?
- [06:45] Why EFFA Matters in Mass Production
- [12:30] Implementing an Effective EFFA Program
- [22:00] Real-World Case Study: Tesla’s Power Steering Recall
- [27:00] Firestone & Ford Tire Failure Disaster
- [31:45] Volkswagen Dieselgate: A Different Kind of Failure
- [36:20] The Hidden Costs of Neglecting EFFA
- [39:00] Key Takeaways & Final Advice
Related content...
- Cost Of Poor Quality and Reliability: “Pay Me Now, or Pay Me Later.”
- ISTA Package Testing: Get It Done Before Shipment To Protect Products
- Ongoing Reliability Testing: Avoid Returns, Bad Reviews, and Warranty Claims!
- What To Do If You Have A High Product Return Rate? [6-step Process]
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- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Contact us on X @sofeast
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