54.8K
Downloads
283
Episodes
Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
2 days ago
2 days ago
Adrian and Renaud examine how small e-commerce sellers surged in popularity between 2015 and 2021 and why many are now struggling. They discuss the boom in dropshipping, the impact of rising advertising costs, the dominance of big brands, and how platforms like Amazon, Meta, and Google have changed the game. This episode explores why success has become increasingly challenging to attain for small to medium-sized e-commerce sellers and what strategies can still be effective.
Show Sections
-
00:00 – Introduction
-
01:28 – From 2015 to 2020: The e-commerce gold rush
-
03:08 – The dropshipping and ODM model: Opportunities and pitfalls
-
06:17 – Post-COVID Challenges
-
07:38 – Advertising Costs and Market Changes
-
09:02 – Online ads were cheap… until they weren’t
-
10:34 – Big brands enter e-commerce and dominate paid ads
-
11:00 – Brand trust drives better ROAS and lower ad costs
-
12:49 – Rising CPC trends from Google, Amazon, and Meta
-
15:26 – Ad costs spike during peak seasons, another burden
-
16:00 – Amazon’s costs and risks: Fulfillment, storage, bad reviews
-
19:47 – Challenges for small sellers vs. household-name brands
-
21:06 – Bigger budgets = better ad performance due to AI
-
23:39 – Strategies for Small E-Commerce Sellers
-
27:02 – Platform dependence: Sellers get squeezed from all sides
-
34:34 – Can small sellers still succeed—and how?
- 42:10 – Building a Brand and Community
Related content...
- Google Ads Statistics for 2024: Usage, Demographics & CPCs – DemandSage
- Top Cost Per Click (CPC) Statistics 2024 – Amra and Elma LLC
- Brand Performance: Maximizing Ad ROI – Search Engine Land
- Branded vs Non-Branded Keywords: The Impact on Your Marketing Strategy – QuickCreator
- The TikTok Shop Era of Super-Subsidies Is Ending – WIRED
- 2025 Trend: Mounting Pressure to Squeeze the Long Tail in Retail Media – eMarketer
- The Ecommerce Experiment: How I Spent $11K and Sold 4 Items on Amazon – Business Insider
Get in touch with us
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Get in touch with us
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
No comments yet. Be the first to say something!