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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Sep 02, 2022
Calculating the Cash Needed to Prototype and Launch your New Product
Friday Sep 02, 2022
Friday Sep 02, 2022
In this episode...
Sofeast's CEO Renaud Anjoran and Adrian kick off the episode by talking about Hong Kong's new and improved immigration and Covid procedures and the heatwaves and droughts in China that have been affecting manufacturing there.
The main topic is getting to grips with is calculating how much money is required for prototyping and then launching your new product - a popular question for many entrepreneurs and SMEs who aim to bring their new product concept to market!
Show Sections
00:00 - Greetings.
00:37 - How visiting Hong Kong in August 2022 has become easier.
04:20 - What effects are the heatwave and drought in China, especially in the Western provinces of Sichuan and Chongqing, having on manufacturing?
09:13 - The psychological side of launching a new product and how ambition affects a product launch.
14:46 - What are the finance numbers involved?
- What's your investment required to be ready for manufacturing (NRE costs)?
- How much is the unit cost going to be?
- What will the selling price be?
22:59 - What's included in these costs? (action & item breakdown)
- NRE costs
- Total landed cost per unit (production & shipping cost)
32:39 - Why do many products end up being sold at a loss?
35:06 - Other 'hidden issues' that don't always show up in the calculations.
37:39 - In summary.
Related content...
- Sofeast can support you when bringing your new product to market in almost all aspects discussed in this episode, for instance, select our NPI support solution
- Explainer: Hong Kong’s ‘3+4’ Covid-19 hotel quarantine arrangements for international arrivals
- China drought causes Yangtze to dry up, sparking shortage of hydropower
- New Product Launch Process
- What Are Your Non-Recurring Engineering Costs for Production in China?
- Getting To Grips With Non-Recurring Engineering Costs (NRE) [Podcast]
- How to calculate landed cost
- Dangers of Amortizing Development Costs in the Production Price
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
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- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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