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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Feb 07, 2025
Friday Feb 07, 2025
Adrian and Renaud look into Angell Bikes today. This once-promising French e-bike startup soared in popularity and even had a partnership with the MINI car brand, but is now facing bankruptcy. What went wrong? Was it poor manufacturing choices, a flawed design, or something else?
We unravel the complexities of this case, exploring the partnerships, design decisions, and supply chain dynamics that led to this downfall.
If you're in product development or manufacturing, this episode offers essential lessons on choosing the right partners and ensuring you go through a solid product validation process.
Show Sections
- 00:00 - Introduction
- 01:52 - Changes in Shipping Small Consignments to the USA
- 09:09 - The Background of Angell Bikes
- 12:30 - Their Business Model and Partnerships
- 16:10 - Manufacturing and Design Flaws
- 23:52 - Costly Recall and Bankruptcy Crisis
- 27:28 - Blame Game and Legal Battles
- 33:44 - Key Takeaways: Lessons for Entrepreneurs and Manufacturers
- 37:38 - Conclusion: A Harsh Lesson for Startups
Related content...
- Visit Angell's website
- Is this 'smart bike' from Mini the future for electrified cycle commuting?
- French e-bike startup Angell nears bankruptcy
- Angell E-Bike Recall: What Happened to France's Smart Electric Bike Startup?
- Marc Simoncini speaks out (LinkedIn post)
Get in touch with us
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- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Contact us on X @sofeast
- Prefer Facebook? Check us out on FB
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