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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Apr 28, 2023
Friday Apr 28, 2023
Sofeast's CEO Renaud is joined by Adrian from the team and they're going to go through 9 of the key questions businesses who're developing new products commonly need answers to.
Here's part 1 of this podcast covering questions 1-4...
Show Sections
00:00 - Greetings and introducing today's episode.
01:22 - 1. What is the target market for the product?
07:51 - How to do market research.
13:26 - 2. What problem does the product solve for the customer?
23:03 - 3. What is the unique selling proposition of the product?
26:57 - 4. What features and functionalities should the product have?
42:44 - Wrapping up.
Related content...
- The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast]
- Transitioning to Manufacturing from Product Development | 2 Options
- An Importer’s Guide to New Product Manufacturing in China [eBook]
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