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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday May 05, 2023
Friday May 05, 2023
In this episode...
Sofeast's head of New Product Development, Andrew Amirnovin, is back with Adrian from the team. They're talking about manufacturing alchemy: taking a cheap product and converting it into a high-profit one! How can importers do this? Andrew shares 5 ways to boost your profits here.
Show Sections
00:00 - Greetings and introducing today's topic.
03:06 - Sell expensive or low-cost products?
08:11 - 1. Add value to the product.
16:23 - 2. Target a Niche Market.
19:50 - 3. Improve the packaging.
25:10 - 4. Upsell and Cross-sell.
30:03 - 5. Invest in marketing.
33:53 - Wrap-up.
Related content...
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- 10 Mistakes New Buyers Manufacturing In Asia Keep Making
- What are your 4 options when sourcing suppliers in China? [Podcast]
- Why First-Time Buyers Fall for Trading Companies in China
- How To Reduce Risks As Your Order Sizes Grow When Working With Chinese Manufacturers?
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
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- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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