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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers services (QA, product development & engineering, project management, Supply Chain Management, product compliance, reliability testing), contract manufacturing, and 3PL fulfillment for importers and businesses who develop their own products and buyers from China & SE Asia. WHY LISTEN? We‘ll discuss interesting topics for anyone who develops and sources their products from Asian suppliers and will share Renaud‘s decades of manufacturing experience, as well as inviting guests from the industry to get a different viewpoint. Our goal is to help you get better results and end up with suppliers and products that exceed your expectations!
Episodes
Friday Oct 07, 2022
Friday Oct 07, 2022
In this episode...
Sofeast's CEO Renaud Anjoran and Adrian from the team talk about what founders need to do in order to validate their new hardware product idea in the eyes of potential investors.
You'll learn about a huge blindspot that many founders have that can easily destroy their chances of success, what potential investors and manufacturers are looking for from a startup and its idea, and some tips on how to get information at an early stage that can positively influence your design before you have even invested in prototypes!
If you have a new product idea you want to bring to market, this episode is a must-listen!
Show Sections
00:00 - Greetings
00:25 - Pre-chat: Hong Kong has dropped quarantine and is open to visitors!
08:36 - Today's topic: How to validate your new hardware product idea in the eyes of investors?
12:18 - The 3 key risks faced by founders with a new hardware product idea.
14:01 - An example of market risk: A new energy-efficient cooking solution.
22:33 - What to do with the feedback from target customers?
25:59 - The minimum viable product for hardware startups.
27:54 - 2 key milestones investors use to validate a new product and the startup behind it.
30:07 - The Hardware Academy - a good place to get advice.
31:30 - No market research = Higher risk of project failure, lack of investment, and difficulty in working with the best manufacturers.
34:50 - Wrapping up.
Related content...
- Hong Kong drops pre-flight tests and quarantine for visitors
- 8 Ways To Get Funding For Hardware Startups
- How To Develop and Launch a New Product? Feat. Liz Long [Podcast]
- Read The New Product Introduction Process Guide for SMEs and hardware startups
- Prototyping Process To Test & Refine a New Product Design
- Hardware startup founders can get a lot of help and guidance from The Hardware Academy
Get in touch with us
- Connect with us on LinkedIn
- Send us a tweet @sofeast
- Prefer Facebook? Check us out on FB
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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